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Where experience matters
Your shortcut to digital success
Get in touch Previous work -
Stages to Success
These are the stages to greater success on the web. Some, or all, may apply to your business. In all cases, our job is to ensure that the benefits far outweigh the costs.
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Understand your challenges
We frequently hear about the challenges faced by businesses online:
- website visitors are dropping;
- fewer visitors are converting to sales;
- the value of sales is decreasing;
- the quality of enquires have dropped;
- online marketing results have lost momentum;
- web analytics data makes little sense ...
...Whatever challenges you're facing online it's virtually certain we've been trusted to deal with similar issues many times before. You’ll find we're quick, efficient, and can add real value to your business.
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Plan improvements
Infinity Online, is all about achieving rapid “digital improvement” for our clients. We start by finding out in detail where your online business is now and what’s holding you back and next, using an array of analytical tools, we define exactly what needs to be done. Then we make the necessary changes to your site and online marketing campaigns.
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Deliver results
Generating consistent success on the web requires a deep understanding of the many complex processes involved. This is what we do. In working with us you will benefit from our breadth and depth of digital experience. We are able to work with any business, from small companies to global organisations. Over the years we've enjoyed working with scores of companies and charities.
Working for you
When you work with us, we will take you on a journey from understanding your challenges, to planning enhancements and delivering improved results. Here is a typical path.
Step 1. Briefing
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Tea and a biscuit
Get in touch with us and arrange a telephone call. Although, I'd much rather meet you in person so we can sketch out some ideas together.
Step 2. Reviews
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Expert review and recommendations
It's likely you're too close to your online business to identify correctly all the key issues. So step 2 is a detailed review to find the problem areas, score their severity, identify opportunities, and provide practical & actionable recommendations.
Step 3. Strategy
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Digital strategy plans
We then develop a digital strategy that supports and enhances your company's overall business plan.
Step 4. Planning
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Online marketing plans
We will review your competitor environment and web analytics data before proposing campaign activity across a selection of digital channels and media. We may also review your overall marketing plans to ensure coordination, and make recommendations for changes and additions.
Step 5. Web delivery
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Website delivery and optimisation
At this stage we will plan your new website or give detailed advice on improvements to your existing site, write (or review) the requirements documentation, produce the information architecture and advise on project team resourcing and management. During the entire process we will focus crucially on improving the website visitors' critical touch-points and removing barriers to conversion.
Step 6. Online marketing
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Creating and maintaining online campaigns
The website is working, now let's increase the numbers of quality web visitors. We will work with you to enhance (or establish) your online presence in the search engines, social sites and web directories. We can then work on other online channels such as email and affiliate marketing.
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BT
New UX for eCommerce system
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IBM
Display advertising
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Capgemini
Competitor benchmarking
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Sun microsystems
Email marketing
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Swatch
Search & Affiliate marketing
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Save the Children
Social media App
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Royal Mail
Email marketing
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American Express
Competitor benchmarking
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Morgan Crucible
Strategy & wireframing
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Dorling Kindersley
eCommerce improvements
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Essex County Council
User interface design
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RIBA
Web review & recommendations
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Testimonials
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Robin is a creative, strategic thinker with a great deal of experience in the digital industry and online marketing in particular.
Creative -
He is highly knowledgeable and provided a regular sounding board on all things digital, whether they were part of the project remit or not. He also provided an excellent level of support in helping me articulate the value of digital to my senior management team. He would make a valuable addition to any virtual team.
Support -
Real talent in digital is a rarity but Robin is one of the bright minds in the industry. His thorough knowledge of online, creative approach and attention to detail have always delivered excellent results.
Results -
He has both the technical and the creative knowledge needed to ensure that his clients are provided with the most strategically-tailored web solutions.
Strategic
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Contact Us
Get in touch - Let's arrange a call to understand your challenges & assess how we can help.
On The Map
Infinity Online Ltd, Garlands Farm, Bourne Road, Colchester, UK, CO6 3EL- +44 (0)7808 027 606
- robin@infinityonline.co.uk
© Infinity Online Ltd, 2013-2014. UK limited company 03850501.
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